At First Light London, we value the trust of our customers. To earn your trust, we respect your privacy in handling personally-identifiable information relating to you and your transactions with us, whether at our First Light London store, through our First Light London mail-order system, or on our web site and other sites operated by First Light London affiliates located in the European Union and upon which this policy is posted. This Privacy Statement describes who controls the personally identifiable information we gather about you, what personally identifiable information we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of it.
Who controls personally identifiable information gathered about you?
Data that are gathered about you are controlled by First Light London.
What personally identifiable information does First Light London request?
We collect personally identifiable information that you voluntarily provide to us when you request a catalogue, place an order, enroll in a promotional program, send us a letter or e-mail, give us a telephone call or apply for a First Light London business account. This information may include your name, mailing address, e-mail address, telephone number, fax number, credit card number and expiration date, and other optional demographic information, ordering and payment details, return requests or offers submitted to you, as well as data relating to your use of our web site. Sometimes, we may need additional personally identifiable information – such as your age or date of birth, employment, or gender – such as in connection with your participation in a voluntary special program, or in order to help us personalize the information that you receive from us. You may browse our web site without supplying any personally identifiable information, but we will need to collect personally identifiable information in order for you to register on the site, to process your orders or to send you offers or information that you request.
Where is the collected information stored?
The personally identifiable information we collect about you will be stored and processed on electronic information systems operated by First Light London.
What about web site “cookies”?
How does First Light London use personally identifying information about me?
The personally identifiable information that you voluntarily provide to us will be used to process your orders, notify you about new services or special promotional programs, send you offers or information, or inform you of the outcome of promotional campaigns in which you voluntarily participated. We may contact you if we have questions about your order or to notify you of the status of an order. We may also use your e-mail address to identify you on our internal systems. The personally identifiable information that we store in cookies is used to track your activity at our web site and to remember your individualized settings (such as your password, your online shopping cart, and the configuration of your Internet browser software) to make your visit more convenient and to make it unnecessary for you to re-enter such information when you make return visits to our site.
With whom might First Light London share personally identifiable information about me?
We will not disclose personally-identifiable information about you to others except as disclosed in this Privacy Statement or as specifically authorized by you at the time such information is collected.
We contract with other companies to fulfill your order and provide the specific products or services to you. For example, we use a credit card processing company to process applications, issue credit, verify, bill, and collect payments when you make a purchase with a credit card; an independent financial institution to administer the First Light London credit card program; an outside shipping company to ship orders; and we use outside service providers to operate our web site, to send e-mails to customers and prospective customers, and to provide direct mailing services. These service providers are provided with only the information that they need to perform their functions and are not permitted to use or disclose your personally-identifiable information for other purposes without your authorization.
We may share your personally identifiable information within the First Light London family of businesses – including our retail, mail-order catalogue, and online operations – in order to send you information that you request, to cater to your shopping preferences, and to extend First Light London offers that we believe may be of interest to you.
If you shop at a retail store, through our catalogue, or via First Light London.co.uk, we may share your name and mailing address (but not your e-mail address or telephone number) for external direct mail campaigns conducted by companies or organizations which offer products or services we believe may be of interest to our customers.
Does First Light London conduct special programs that use personally identifiable information?
We occasionally conduct surveys, contests, or other promotional programs that involve the collection of personally-identifiable information. Participation in these programs is completely voluntary, so that you have a choice whether to disclose the requested information without limiting your ability to place orders for products and services. Personally identifiable information requested may include contact information (such as name and shipping address), and demographic information (such as gender, postal code, or age). Contact information will be used to notify you of the outcome of such programs and to award prizes. Survey information may be used or disclosed for purposes of monitoring or improving the performance of our retail, catalog, or web site operations.
How is my personally identifiable information protected?
We have implemented numerous safeguards to protect reasonably and adequately personally-identifiable information.
Our databases are protected by physical, technical, and procedural measures that restrict information access to authorized persons in accordance with this Privacy Statement. Our information systems are maintained behind a software firewall to isolate them from access by other networks connected to the Internet. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Our employees are kept up to date on our security and privacy practices.
You also play a valuable part in security. Your password to access our web site should never be shared with anyone and should be changed frequently. After you have finished using our site, you should log out and exit your browser to prevent unauthorized users from returning to your online First Light London account. If you believe that someone has improperly used information about you or has made purchases that you did not authorize, please contact us immediately.